- Strategy content: What? - Porter
- Strategy context: Where? - Andrew Pettigrew
- Strategy process: How, who, and when? - Henry Mintzberg
His main publications are "Competitive Strategy" (1980) and "Competitive Advantage" (1985) and he developed or applied the following concepts:
- 5 forces analysis: Threat of substitute products, threat of the entry of new competitors, intensity of competitive rivalry, bargaining power of customers, bargaining power of suppliers
- Strategic groups
- Value chain
- Generic strategies: Cost leadership, differentiation, and segmentation
- Positioning: Variety based, needs based, and access based market positions
- Business clusters: Geographical cluster, sectoral cluster, horizontal cluster, and vertical cluster
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