There is an interesting interview with Don Norman on c|net Newsmaker. Make sure to have a look and consider his books, a new one is available right now: The Design of Future Things.
Brilliant. Question c|net: "Younger people aren't getting it quicker? They just take the time to learn it?" Answer Norman: "That's what I think."
It's evident, you just never think about it ...
"Don Norman lives two lives: theory and applications. As a cognitive scientist, he studies, teaches, and writes about the relationship between technology and people. In his applied life, he helps companies make products that appeal to the emotions as well as to reason.
Business Week calls him a 'cantankerous visionary” - cantankerous in his quest for excellence. Upside Magazine named him one of the 'Elite 100' for 1999. Dr. Norman brings a unique mix of the social sciences and engineering to bear on everyday products. Although is a strong advocate of human-centered design and simplicity and perhaps best known for his book, The Design of Everyday Things, he now wants to ensure that products appeal to the emotions as well as to reason.
Dr. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services."
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