I devoured the first 120 pages of David Silverman's Typo last night. Be aware: This is not about typography or fonts. It's about a young business owner, mistakes to be made, and the school of experience!
Cited from the first page: We’ve all been in debt from time to time. Maybe you borrowed five dollars from a friend, or maybe you ran up something on your credit card you shouldn’t have, like a bread machine. Who needs a bread machine? If Armageddon comes, you won’t need a loaf of homemade rye. Or maybe you borrowed a couple million dollars to buy a typesetting company in the Midwest with your best friend and mentor and then watched it all go horribly wrong. Oh right, that was me… New York City, 2004
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